Responsible for the production of the CES keynote Opening Video, kicking off the start of the show and playing before each keynote. These were used to elevate CTA brand impact and ensure audience awareness in CTA’s ownership of CES. 2017 mini-documentary, 2016, 2015
Implemented a music contest for CES to secure the background music for the Keynoted opening video lowering production costs and creating a connection between CES and the music community.
Created a 360 introductory video for CES Asia resulting in the positioning of CES Asia at the forefront of new technology and the burgeoning VR trend.
Lead the effort to create video brand guidelines for CTA that set the standard expected for each style of video look and feel elevating the CTA brand.
Implemented a streaming video system for CES 2017 taking the number of live streams channels from one to six with more than fifty individual sessions resulting in more than 8,000 live views of this content.
Evaluated and selected a vendor who provided a new platform for all CTA’s videos which allowing users to find and view videos easily. This resulted in increased viewership and serving up more than twelve terabytes of video during CES.
Sean Parker 