Created the Social Media program for CTA and CES determining which platforms to use bringing about a renewed focus on a cohesive voice and messaging which increased social engagement across all platforms.
Coordinated with both the Communications and Marketing departments to support the association’s brand and messaging, as well as, determine the appropriate voice for various platforms.
Created the social media strategy for CES Asia using Chinese social media channels, WeChat and Weibo.
Lead the digital efforts for CES Asia, partnering with a Shanghai-based digital media company to implement an HTML5 campaign leveraging WeChat to generate interest in an Asian market.
Identified content management systems for CTA Social media program allowing the team to post across multiple platforms and identified a robust analytics tool to be used to identify positives in CTA’s social outreach as well as areas that could use improvement. This increased productivity and building of followers.
Sean Parker 