Oversaw the complete rebuild of two major websites, CES.tech and CTA.tech, and creation, launch and re-structuring of CESAsia.cn resulting in increased page views, time on site and significantly lowered bounce rate to under 10 percent.
Supervised the build out of two micro-sites for CTA’s books, Ninja Innovation and Digital Destiny, as well as, overhauled CTA’s i3 magazine website resulting in increased book sales, page views and sponsorship opportunities for the magazine.
Work with CTA Conferences team to create a mobile-first, responsive page alternative to apps for smaller programs increasing attendee satisfaction and improving CTA’s information distribution process.
Responsible for CES app development undergoing multiple design and functionality changes. Improvements included: indoor positioning via BLE beacons; greater sponsorship and sales opportunities; and integrated data streams allowing show attendees to sync schedules across both desktop and app versions of their show planner.
Developed and oversaw RFP process for the 2017 CES app which resulted in improved navigation and attendee satisfaction.
Developed monthly analytics reports shared with Executive management which gave rise to increased page views, higher social referral traffic and native advertising opportunities.
Partnered with the CTA IT department to procure a digital asset management tool which increased productivity by creating easy access CTA’s large photo and document library.
Sean Parker 