My Work

HIGHLIGHTS From CTA/CES
Recruited to create a digital media team from the ground up for the Consumer Technology Association producers of CES, the largest industry-only consumer technology trade show. Set the digital strategy for the organization and for CES, the largest industry-only consumer technology trade show.
Financially responsible
for 4 budgets with a combined total of $1 million
Produced the opening video for CES, a trade show with more than 170,000 attendees
Increased year over year satisfaction with CES app & beacon program enabling indoor positioning

Digital Media – CTA

  • Oversaw the complete rebuild of two major websites, CES.tech and CTA.tech, and creation, launch and re-structuring of CESAsia.cn resulting in increased page views, time on site and significantly lowered bounce rate to under 10 percent.

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Social Media – CTA

  • Created the Social Media program for CTA and CES determining which platforms to use bringing about a renewed focus on a cohesive voice and messaging which increased social engagement across all platforms.

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Video Production – CTA

  • Responsible for the production of the CES keynote Opening Video, kicking off the start of the show and playing before each keynote. These were used to elevate CTA brand impact and ensure audience awareness in CTA’s ownership of CES.
    2017 mini-documentary, 2016, 2015

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My Work at the Capitals

The Washington Capitals are a professional hockey team and a franchise in the National Hockey league.

Core responsibilities included choosing the overall technical direction of WashingtonCaps.com, social media strategy and initiating digital media projects.
Read More about my work with the Capitals